The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser. In terms of pricing, publishers determine the floor prices of ads, with transaction prices fluctuating based on supply and demand. https://shaneujidt.getblogs.net/60907453/un-imparcial-vista-de-gestión-de-anuncios