Persuasion is convincing anyone to choose a specific action or consider a selected idea, whilst manipulation entails utilizing deceptive or underhanded tactics to achieve the specified consequence. This is analogous towards the "social evidence" principle, but is more about the caliber of the connection, where social proof is about quantity. https://persuasion52962.plpwiki.com/6364706/an_unbiased_view_of_persuasion