These success stories have a lot to teach all the brands out there. Understand Your Audience: People’s feelings are a good foundation for your campaign's strength. Be Courageous: You can achieve enormous success by going against the grain or doing something new. Use a Narrative Structure: Ads are quickly forgotten; however, stories are kept for a long time after that. ... https://globalresultspr.com/blog/10-successful-pr-campaigns-and-why-they-worked